Stephanie is in the market for a new car. She is seriously considering either the Ford Escape
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Question:
Stephanie is in the market for a new car. She is seriously considering either the Ford Escape or the Lincoln Corsair, because they both have excellent quality and safety ratings and are comparable in price. Stephanie is in the _____________________ stage of the buyer decision process.
a. purchase decision
b. need recognition
c. information search
d. evaluation of alternatives
Related Book For
South-Western Federal Taxation 2018 Comprehensive
ISBN: 9781337386005
41st Edition
Authors: David M. Maloney, William H. Hoffman, Jr., William A. Raabe, James C. Young
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