Stingray has developed a way to put your smart Stingray phone to your car. The car would have a phone sized screen built in that would be connected to your Stingray smart phone. The Stingray-car phone would have the same apps, phone logs, and everything else your smart phone has to offer,  which means you would not need your phone in the car. You would be able to use this car-phone without breaking the road rules of using phones while driving. This software can be used into other phone brands through the Stingray app for $14.99 a month.
 

The Stingray Car offers a new and innovative product which will expands stingray as a company and financially supporting the business as this means stingray will receive revenue each month with this subscription service. This puts Stingray one step closer in the right direction towards achieving the businesses mission.

 

1. The presenter will document the feedback from the stakeholders using a survey form

       (Each stakeholder is to give feedback to the presenter).

Use a table to document feedback (example template below):

Team Member Name	PRODUCT	PRICE	PLACE (Distribution)	PROMOTION
Team Member 1	What is good about the product? Any change recommendations?	Price is it reasonable? Yes - why?   If No what is the reason?	Do you think places where it can be purchased from are adequate? Alternative purchase places?	Do you like the promotional mix? Yes- Why? No-What suggestions would you make?
Team Member 2
Ben Team Member 3
Team Member 4

 

 

1. Changes to current organisation
   1. Review and document 3 (three) changes needed to current operations to take advantage of the new opportunity. (Consider new staff requirements, new buildings, changes to instore, staff training etc) 

HINT: Resource requirements can be calculated by using percentage changes to resources I.e. 10% increase in production staff.

1.  

• STAFF REQUIREMENTS - (Currently Stingray has 1200 staff)

Manufacturing a new product requiring additional staff on production line? Casual Staff or Consultant/Experts for training?

Roles in manufacturing: 

Production, Purchasing, Marketing, Technical, Accounting, HR and Customer Service.

• INFRASTRUCTURE - Expansion of buildings; storage facilities, or
• IN-STORE retail outlets -additional display/storage space, etc.
• STAFF TRAINING - Sales team? Manufacturing team? Marketing Team?
  1. Assess the current market and identify and estimate the resources requirements for each of these new changes and include these in your response to 2a.

 

2 dentify three areas that can be improved for developing the new product.

 

Describe the current market for your chosen product and outline the resource requirements for each of the three changes in 2a.

 

 

 

 

1. Impact on current customer base
   1. Discuss the impact on current customer base (positive/negative). 

Outline any variance between current and future customer base. Must mention at least 1 impact whether positive or negative

Provide your thoughts on ...do you believe the new product you are introducing will have a positive or negative impact on Stingray's current customer base? And Why?

Note: (Current customer information is in the Case Study in the ARLS Product section)

 

 

1. How could they ensure service to current customers are not negatively impacted?

Describe how to maintain good service for current customers.

Comment on Stingray's current customer service levels, how you will ensure that the increase in product offerings will not be compromised by poor customer service and post purchase support (repairs; technical queries)?