Storytelling is a creative approach to marketing used to communicate, educate, share, and connect with a brand's
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Storytelling is a creative approach to marketing used to communicate, educate, share, and connect with a brand's audience.
Not only is it a valuable strategic tool, but it can be an important tactical tool as well. It lets marketers engage more deeply with consumers in a crowded media environment that fights for consumers' attention.
• Give an example of a brand that you think does a great job of storytelling through digital media and why.
• What is their story? How do they deliver it?
• What about the way their message is delivered makes consumers want to give the brand their time?
please use samsung as a brand
Related Book For
Introduction to Operations Research
ISBN: 978-1259162985
10th edition
Authors: Frederick S. Hillier, Gerald J. Lieberman
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