Strategic control is concerned with tracking a strategy as it is being implemented, detecting problems or changes in its underlying premises, and making necessary adjustments. Strategic control seeks to guide action on behalf of the generic and grand strategies as they are taking place and when the results are still several years away. The rapid, accelerating change of the global marketplace of the last $10$ years has made continuous improvement another aspect of strategic control. In this section, you should provide some recommendations regarding the strategic control and continuous improvement procedures you will follow in the housing sector.