Strategic entrepreneurial marketing has been summarised as the 4 Is: identification of target markets, interactive marketing methods,
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Question:
Strategic entrepreneurial marketing has been summarised as the Is: identification of target markets, interactive marketing methods, informal intelligence gathering and what is the fourth?
B instructiveness.
D internet.
C innovation.
A independence.
Related Book For
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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