Strategic marketing consists of many key elements but out of those the most important key element is
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Question:
Strategic marketing consists of many key elements but out of those the most important key element is the value proposition. This is used to show the value of the product that is being marketed to the customer.
Required:
With reference to Michael Porter's generic strategies, discuss the three different value propositions associated with each generic strategy. Give examples of organisations that have offered the value propositions.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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