Study customer touchpoints. Remember that we are working with the B2C market.

Select two stages of the customer decision journey

Answer the following questions:

For each selected stage, identify a touchpoint. (Total of 2 contact points, one for each stage).
Give a real or hypothetical example of a marketing tactic that you think could be used to influence each selected touch point. (Total of 2 tactics, one for each contact point).
Other instructions for making the assignment:

If you are using an example of a real brand, please include the link, photo, etc. that shows the tactic. If this is a hypothetical example, be sure to clearly describe the tactic. Identify the reference sources.