Studying consumer behaviour helps marketers see what consumers want, and their reasons for choosing certain products over
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- Studying consumer behaviour helps marketers see what consumers want, and their reasons for choosing certain products over others. By understanding consumers' reactions to goods and services, marketers can analyze their audience's needs and expectations and thus work toward meeting them.
- As the marketing manager, elaborate on any five factors influencing the behaviour of consumers in your environment.
Related Book For
Research Methods For Business Students
ISBN: 9781292208787
8th Edition
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
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