Summary of survey sample results (i.e., a shorter yet concise version of the results presented in writing). a two-page analysis of the sample survey's key findings (i.e., what does this survey's gathered data mean? How does this survey inquire into consumers' perceptions, attitudes, motivations, and cultural and individual factors? Which consumer behaviour theories and concepts may have been used in each question to inquire into consumers' perception, attitudes, motivation, cultural and individual factors and why?). a one-page statement in which you are to outline current consumer behaviour trends that should be considered by the company and justify why these trends are of particular concern from a marketing perspective.

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Summary of Survey Sample Results The survey sample results indicate a strong trend towards digital consumption among consumers with a notable preference for online shopping platforms over traditional ... View the full answer