Suppose that you are a business consultant. You have been hired by a young, wealthy Greek...

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Suppose that you are a business consultant. You have been hired by a young, wealthy Greek entrepreneur who is becoming a rising star in Greece's fashion industry. The entrepreneur wishes to manufacture and sell her casual and trendy attire for men and women internationally. Deliverables Please respond to the following questions: (a) What type of data/information would you gather and evaluate about the international markets the entrepreneur wishes to operate in? (b) How would you integrate culture in your analysis? (c) How would you analyze the risks and challenges associated with entering a new market? (d) Explain the advantages and disadvantages associated with using different global strategies. (e) Identify business factors, government policy, and economic factors that must be considered prior to entering a foreign country? (f) What would you suggest to the entrepreneur about potential 'entry strategy' and 'strategic alliances' to use? Suppose that you are a business consultant. You have been hired by a young, wealthy Greek entrepreneur who is becoming a rising star in Greece's fashion industry. The entrepreneur wishes to manufacture and sell her casual and trendy attire for men and women internationally. Deliverables Please respond to the following questions: (a) What type of data/information would you gather and evaluate about the international markets the entrepreneur wishes to operate in? (b) How would you integrate culture in your analysis? (c) How would you analyze the risks and challenges associated with entering a new market? (d) Explain the advantages and disadvantages associated with using different global strategies. (e) Identify business factors, government policy, and economic factors that must be considered prior to entering a foreign country? (f) What would you suggest to the entrepreneur about potential 'entry strategy' and 'strategic alliances' to use?

Answer rating: 100% (QA)

a DataInformation Gathering 1 Market Size and Growth Evaluate the size and growth rate of the target markets for casual and trendy attire 2 Consumer Preferences Gather data on consumer preferences tre... View the full answer