Suppose that you are considering opening up a new online business in Hudson and your target market is the states of Wisconsin and Minnesota. To estimate the success of this online business model, you need to develop a marketing analytics process to target potential customers and decide how to generate effective marketing-mix strategies to reach out to them. In each stage of your analyses, you should apply relevant marketing analytics techniques/key metrics. Apply what you have learned so far from the first class until now to develop your marketing analytics process and discuss how you can prepare for each step.

-Define your online business idea (product/service that you will offer) with a target market of the states of Wisconsin and Minnesota

-Develop your marketing analytics process - List your marketing objectives/goals (increasing brand awareness? sales? user experiences? generating leads?) with relevant KPIs/key metrics. - Plan for data collection - how you will collect your data (primary vs secondary). If secondary, explain which resources you will utilize or. if primary list possible survey questions. - Which marketing analyses will you use? Descriptive analyses? Statistical analyses? Or both? If you plan to do statistical analyses, list possible statistical analyses depending on the sets of the variables you will use.

Develop clear marketing objectives/goals with KPIs/metrics and Incorporate comprehensive techniques for marketing analytics with relevant examples of research questions

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Marketing Analytics Process for an Online Business in Hudson Wisconsin Targeting Customers in Wisconsin and Minnesota Online Business Idea An online business that sells handmade jewelry and accessorie... View the full answer