Suppose you are a marketing manager. You are thinking about advertising your company's product during the Super bowl to improve brand awareness. It costs 6 million to create and air the ad. Due to increased brand awareness, you expect the firm will generate 1.7 million in additional profits each year for four years. Those are your only benefits.

- Does it make sense for you to move the proposal up the corporate chain if there is no risk regarding the benefits?

- Would your answer change if there is risk, i.e., the additional profits may be higher or lower?

Answer rating: 100% (QA)

Answer Explanation i If there is no risk regarding the benefits it makes sense to move the proposa... View the full answer