Suppose you are producing a premium product.  Consider the following scenario:

1. Your customer surveys show that this translates into a 20 percent disadvantage in price satisfaction - your price satisfaction score divided by your competitor's price satisfaction score is .80.

2.  Price satisfaction carries 40 percent of the weight and non-price attributes 60 percent in the customer-value equation.

To position your product in a superior value position what overall market-perceived quality rating must be achieved?

Answer rating: 100% (QA)

1 Calculate the nonprice quality rating required to compensate for the price disadvantage Multiply t... View the full answer