Switching costs may: drive early entrants out of the market. make it easy for later entrants to
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Question:
Switching costs may:
drive early entrants out of the market.
make it easy for later entrants to win business.
make it difficult for later entrants to win business.
give later entrants a cost advantage over early entrants.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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