Synthesize information about the mere-exposure effect theory. Thereby expanding your understanding of how to structure and order messages. The assignment fits the module learning outcome where students:

1. Apply the mere exposure effect theory to a hypothetical scenario

Assignment Overview

Mere Exposure Effect suggests that the more one is exposed to a message, the more likely it will be looked upon favorably. Based on what you know about the Mere Exposure Effect, what advice would you give to a grassroots politician who wanted to increase her/his exposure? Also, explain if there are limits to their/her/his potential in influencing through the Mere Exposure Effect?

Answer rating: 100% (QA)

The Mere Exposure Effect is a psychological phenomenon that suggests people tend to develop a preference for things they are exposed to repeatedly In the context of messaging this means that the more ... View the full answer