Tareq is a junior sales representative for a large equipment manufacturer. Sarah, a senior sales representative, has
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Question:
Tareq is a junior sales representative for a large equipment manufacturer. Sarah, a senior sales representative, has requested that Tareq help her prepare a sales presentation for a new prospect. As Sarah and Tareq begin to put together the actual presentation, what should they do first?
a Anticipate the prospect's needs based on the financial data gathered through public records.
b Search the CRM system for information on purchase records of similarlysized clients.
c Find the correct format and graphics for the physical PowerPoint presentation.
d Clarify the objectives for the presentation using their company's standard form.
e List all the features of the equipment they offer in a way that's easy for the prospect to read.
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