Task 4 Improving the business

Over the last few months business for CCF & MB has been very good with a number of new clients

coming on board as a result of implementing your business growth and marketing plans. However, neither

you or the business owners are satisfied with maintaining the status quo; as you and they are committed to

a program of continuous improvement.

You all feel that CCF & MB's competitive advantage needs to be strengthened and a SWOT should be

undertaken to establish CCF & MB's strengths and weaknesses including benchmarking the business

against the industry. You now decide that you will carry out a diagnosis of the business including a SWOT

analysis and a benchmarking exercise to improve CCF &MB's competitive advantage and its business.

You are to produce a document covering your diagnosis, which will be distributed amongst CCF & MB's

key personnel.

As a minimum, your document should cover the following:

1. The data you have used as part of your diagnosis to identify CCF & MB's competitive advantage.

2. A SWOT analysis to identify CCF & MB's strengths and weaknesses, its threats and opportunities.

3. How you identified and sourced relevant benchmarking data.

4. How you selected the key indicators for your benchmarking exercise.

5. A consolidated list of the areas for improvement you have identified with a cost-

6. Recommendations on the changeswill affect existing workflows or

CCF & MB's organisational

7. A high-level action plan that will implement