Task: Individual task. Based on the Chosen B2B company (Microsoft Azure is a cloud computing service created
Question:
Task:
Individual task.
Based on the Chosen B2B company (Microsoft Azure is a cloud computing service created by Microsoft) in a specific country (if your company is a large multinational choose a business unit to make it manageable).
Perform a situation analysis identifying the following:
1. Product mix:
i. Current product mix, product lines and individual products
2. Market analysis:
i. Who are their current competitors
ii. PESTEL
3. Market segmentation
i. Identify the segments that they target (including the characteristics of each market segment).
4. Value proposition:
i. Identify the value that the company aims to provide to each segment (which products are aimed at each segment and what the benefits
are to that segment)
5. Positioning:
i. How do they position themselves in the market (and if relevant to each segment). How do they differentiate themselves through this
positioning from their competitors?
References
Modern Systems Analysis And Design
ISBN: 9780134204925
8th Edition
Authors: Joseph Valacich, Joey George