Task: You are required to read the case problem below. Provide me recommendation on how you are going to solve the case problem. Aside from recommendations, answer the two questions below. 

 

Questions: 

1. Would you give me a quick overview of your case study? 

2. How long had you been looking for a solution to this problem?

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CASE PROBLEMS Jenna Jones has been the owner and general manager of Tropical Landscap- case 1.1 Tropical Landscaping, Inc. ing for the last five years, having bought the business from the entrepreneur and landscape architect who started it 25 years earlier. Tropical is a full- service lawn care company that caters to the business sector, not the con- sumer sector. They are experts in designing, irrigation, and maintenance of landscapes and have a strong reputation for fast, efficient, and reasonably priced services. When Jenna purchased the company there were three full-time salespeople who called on businesses in the region. One quit right after she arrived, and Floyd, a knowledgeable landscaper with good connections in the business community, was hired as a replacement. Floyd has been a real asset to the firm, building business in the commercial landscape design area. Jenna thought everything was going smoothly until yesterday, when Chad, another salesperson, dropped a bombshell. He turned in his notice. Chad indicated he was going to work for a local competitor who was paying him about 25 percent more than Jenna. Jenna sat in her office, mulling over the situation and half-heartedly working on the job description for Chad's position, when one of her most trusted admin- istrative assistants, Katie, walked in. After they chatted for a few minutes, the following conversation ensued: Katie: So why do you need a salesperson anyway? Why not just use advertising? Jenna: We have to have a salesperson, Katie. I mean, there's always been three salespeople in our office. Katie: But I'm asking you to think outside the dots, Jenna. Why do we need them? They cost the company a lot of money that we could save by just relying on advertising. Besides, Tropical Landscaping is already well-known in this region. There's no need for salespeople. Tropical Landscaping sells itself. The conversation continued in this vein for a few minutes; then Katie left to work on some invoice disputes. Jenna sat there, thinking about what Katie said. Who knows? Maybe Katie had a good idea. CASE PROBLEMS Jenna Jones has been the owner and general manager of Tropical Landscap- case 1.1 Tropical Landscaping, Inc. ing for the last five years, having bought the business from the entrepreneur and landscape architect who started it 25 years earlier. Tropical is a full- service lawn care company that caters to the business sector, not the con- sumer sector. They are experts in designing, irrigation, and maintenance of landscapes and have a strong reputation for fast, efficient, and reasonably priced services. When Jenna purchased the company there were three full-time salespeople who called on businesses in the region. One quit right after she arrived, and Floyd, a knowledgeable landscaper with good connections in the business community, was hired as a replacement. Floyd has been a real asset to the firm, building business in the commercial landscape design area. Jenna thought everything was going smoothly until yesterday, when Chad, another salesperson, dropped a bombshell. He turned in his notice. Chad indicated he was going to work for a local competitor who was paying him about 25 percent more than Jenna. Jenna sat in her office, mulling over the situation and half-heartedly working on the job description for Chad's position, when one of her most trusted admin- istrative assistants, Katie, walked in. After they chatted for a few minutes, the following conversation ensued: Katie: So why do you need a salesperson anyway? Why not just use advertising? Jenna: We have to have a salesperson, Katie. I mean, there's always been three salespeople in our office. Katie: But I'm asking you to think outside the dots, Jenna. Why do we need them? They cost the company a lot of money that we could save by just relying on advertising. Besides, Tropical Landscaping is already well-known in this region. There's no need for salespeople. Tropical Landscaping sells itself. The conversation continued in this vein for a few minutes; then Katie left to work on some invoice disputes. Jenna sat there, thinking about what Katie said. Who knows? Maybe Katie had a good idea.