Television is perceived as a medium for older people, but an IMC strategy would see the different

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Television is perceived as a medium for older people, but an IMC strategy would see the different media activities working together. 

In what circumstances would TV advertising seem to work well when combined with social media? (5 marks) 

What are some examples of when advertisers have used these two media options together? (5 marks)

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Mar 10, 2024 08:38 AM

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Television is perceived as a medium for older people, but an IMC strategy would see the different

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In what circumstances would TV advertising seem to work well when combined with social media 1 Launching a New Product When launching a new product using TV advertising combined with social media can ... View the full answer

International Marketing And Export Management

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