• Terra Corp. produces a wide range of furniture, such as cabinets, book cases, and wardrobes. It divides its consumer market into several groups of people who have similar interests in wooden furniture. In this case, dividing its consumer market:
  
  Enables Terra Corp. to meet the markets’ need with a single marketing mix.
  Enables Terra Corp. to define customer needs and wants precisely
  Eliminates the need for defining marketing objectives
  Eliminates the need for defining marketing objectives

Answer rating: 100% (QA)

Solution 42 Since terra corp is defining and segregating the wide range of furnitu... View the full answer