Texas Instruments produces electronic chips used in a variety of devices, from cell phones to hand calculators.

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Question:

Texas Instruments produces electronic chips used in a variety of devices, from cell phones to hand calculators. The specifications of the chips change depending on the final product in which they are utilized. The company is most likely to segment its customers based on:

Multiple Choice

A) end-use application.

B) purchase category.

C) psychographic characteristics.

D) demographic characteristics.