The 1952 campaign between Dwight Eisenhower and Adlai Stevenson was the first presidential campaign in which a

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Question:

The 1952 campaign between Dwight Eisenhower and Adlai Stevenson was the first presidential campaign in which a large amount of people owned televisions. As a result, both candidates utilized television to get their message across. Explain the television approaches for both candidates and why one candidate was more successful than the other.