The AIDA model discusses A wareness, I nterest, D esire and A ction. Discuss which IMC tool

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The AIDA model discusses Awareness, Interest, Desire and Action.

Discuss which IMC tool made you aware of a specific brand and which Tool initiated action on your part. Action usually requires an incentive to purchase.

Related Book For answer-question

Income Tax Fundamentals 2013

ISBN: 9781285586618

31st Edition

Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven L Gill

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Posted Date: Mar 04, 2024 02:00 AM

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The AIDA model discusses A wareness, I nterest, D esire and A ction. Discuss which IMC tool

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Income Tax Fundamentals 2013

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