The Allure Gala is a high-end fashion and charitable event that brings together philanthropists, designers, influencers, and

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Question:

The Allure Gala is a high-end fashion and charitable event that brings together philanthropists, designers, influencers, and fashion fans for a night of glitz, glamour, and charitable giving. A magnificent fashion show showcasing the most recent styles from recognized designers will be presented, together with a silent auction of fine goods, live entertainment, and networking opportunities. The event's proceeds will help a neighbourhood nonprofit organization providing fashion mentorship and education to impoverished youngsters.

S.M.A.R.T. Goals

Step 2: Goals and Objectives

Goal 1: Raise Funds for Charity Objective: Generate a minimum of $50,000 in donations through ticket sales, sponsorships, and the silent auction.

• Specific: The event aims to raise funds for a specific charity organization.
• Measurable: The target amount of $50,000 can be quantified.
• Attainable: The event can achieve this goal by leveraging social media marketing techniques and attracting a targeted audience.
• Relevant: Supporting a local charity aligns with the current philanthropic climate and resonates with potential attendees.
• Timely: The goal will be achieved during the September 19, 2023, Allure Gala event.

Goal 2: Engage Fashion Enthusiasts and Influencers Objective: Secure partnerships with at least three influential fashion bloggers or social media influencers to promote the event and increase attendance.

• Specific: The objective focuses on engaging fashion enthusiasts and influencers.
• Measurable: The target of three partnerships can be quantified.
• Attainable: Partnerships can be established by identifying relevant fashion influencers and offering attractive incentives.
• Relevant: Fashion enthusiasts and influencers are the target audience and play a vital role in promoting the event.
• Timely: The partnerships will be secured at least two months before the event to allow ample promotion time.

Goal 3: Enhance Brand Awareness and Event Recognition Objective: Increase social media engagement by achieving a minimum of 10,000 combined likes, shares, and comments on event-related content.

• Specific: The objective targets social media engagement and brand recognition.
• Measurable: The target of 10,000 interactions can be quantified.
• Attainable: By creating compelling and shareable content, engaging with the audience, and utilizing effective social media strategies, the goal can be achieved.
• Relevant: Increasing brand awareness and event recognition is crucial for attracting a larger audience and potential sponsors.
• Timely: The interactions will be monitored and tracked from the event announcement until one week after.

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Assignment #3

Choosing Your Platforms, Content Creation

Step 1: Select 3 platforms from the following social media sites that are right for our event: Facebook, Twitter, Instagram, YouTube, or LinkedIn. Explain why you chose these platforms and how they best fit with your event.

Step 2: Explain how you would set-up a business profile (pick between Facebook or LinkedIn business page) based on the best practices in the unit. Consider what makes a business profile page different from a personal page and what best practices you could include.

Step 3: Content Creation

Create 5 content examples for your event using 3 different social media options (Facebook Twitter, and Instagram). Each post will be different because it will be adapted to be most effective for each platform. In total, you will submit 15 different posts (5 for Facebook, 5 for Instagram, and 5 for Twitter). Also, create 5 #hastags that can be used to tag your event

For example, if content 1 is about selling more tickets you will craft a message that will be altered into 3 different formats to fit each platform. A twitter post must be a maximum of 280 characters, a Facebook post can be quite detailed, and an Instagram post is more focused on the graphic than the caption. These are all important elements you will consider when creating specific media posts.

A maximum of 1 post can be directly promotional. The remaining posts must convey the essence of your event and provoke an emotional connection with the audience without directly promoting your event.

Step 4: Create a Content Calendar

With the content you created from above create a social media content calendar including the following elements in your description:

How you will measure metrics and KPIs
A timeline for execution
A content calendar from the content you created step 3. Ensure that the posts have a consistent look, voice, and message.
Use a table to keep yourself organized.
Refer to the unit for examples of content calendars and how they are formatted.