The Art of Brand Positioning in a Global Economy How do demographics and psychographics affect how
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Question:
How do demographics and psychographics affect how a brand is positioned and promoted?
What challenges and opportunities does the complexity of international market forces present to the successful marketing and expansion of global brands?
Have some brands' positioning and overall marketing strategy gone through significant changes due to major market forces, in the last two years?
300 words in total please.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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