The Assignment: The Integrative Case Study is a full-length case study of a specific company, from which

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The Assignment: The Integrative Case Study is a full-length case study of a specific company, from which students could discover the major aspects of the company's business strategy, its management systems and processes, its corporate culture; its organizational structure, its functional strategies, etc. and to establish connections with the discourses provided in the textbook. The GC&E component is embedded as part of this assignment, and it focuses on the professional development of managers. The selected case for your class section is "Reawakening the Magic: Bob Iger and the Walt Disney Company." The case document is provided by Ivey Publishing and the copy is available on your course shell and the assignment folder. Please pay attention to copy-right concerns and obligations while using the case ONLY for the purpose of this assignment. You are required to read the case carefully and think about it in the shadow of what you have learned over the MGMT222 course. While you might decide to conduct additional research, however, you are not required to go beyond the information provided in the case document. In your assignment, you are required to:

1) Provide a brief, but informative, introduction and conclusion to the case. (10 marks).

2) Based on the information provided in the case, how would you describe the managerial style of Bob Iger? (10 Marks)

3) Please explain the business model of Walt Disney and evaluate the pros and cons of the business model. (10 Marks)

4) Providing a brief analysis of task environment and general environment for Disney, please explain if Disney had an appropriate respond toward developments in business environment. (15 Marks)

5) Using data and information provided in the case, explain the organizational structure of Disney and role of organizational culture in its development. (10 Marks)

6) In your opinion, what business-level and corporate-level strategies have been employed by Disney over the years. (10 Marks)

7) Reading the timeline/history of the company, identify and clearly name the competitive advantages of Walt Disney. please explain how company created these advantages over the years. (10 Marks)

8) Using the data and information provided in the case, offer an insightful analysis and comment on the following chart related to Disney Stock Prices.