The average marketing/prospecting email open rate is now around 5%. Assume your management wants you to continue this prospecting method, identify some of the downsides of this strategy, and some alternative prospecting methods which may have a better success rate.

 

Compare and contrast prospecting methods and management strategies.

Answer rating: 100% (QA)

While email marketing can be a valuable prospecting method especially for reaching a large audience at a relatively low cost it does have some downsid... View the full answer