The blend of product offering, pricing, promotional methods, and distribution system that brings a specific group...
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The blend of product offering, pricing, promotional methods, and distribution system that brings a specific group of consumers superior value. * secondary data O reference groups distribution strategy market segmentation social forces culture niche competitive advantage differential advantage marketing mix O perception The blend of product offering, pricing, promotional methods, and distribution system that brings a specific group of consumers superior value. * secondary data O reference groups distribution strategy market segmentation social forces culture niche competitive advantage differential advantage marketing mix O perception
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