The Board of Directors is delighted that marketing is now a key function in the business and
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Question:
The Board of Directors is delighted that marketing is now a key function in the business and there is a marketing expert of your calibre, who can advise them on how marketing could revolutionise the business! You have been asked to develop a marketing plan for a specific product or service. This plan must include the following sections:
- The proposed strategic objectives for the plan (AC4.1)
- A determination of target market/s for the selected product or service (AC4.2)
- A consideration of factors which will be relevant to the implementation of the plan. (AC4.3)
Related Book For
Foundations of Financial Management
ISBN: 978-1259024979
10th Canadian edition
Authors: Stanley Block, Geoffrey Hirt, Bartley Danielsen, Doug Short, Michael Perretta
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