The board was impressed with your long report and would like you to persuade the businesses in the cluster to implement your solution.

Purpose One thing experienced business communicators know is there are often multiple ways to approach challenges. As such, differing opinions are to be expected. Good managers are able to assess the situation, determine the best course of action, and then persuasively communicate their recommended action. By persuading others—whether it is other members of the management team, employees, or shareholders of a business—that the charted course of action is the best option, top managers generate more support for their decisions. Therefore, the purpose of this assignment is to give you practice at making a persuasive case for a course of action.

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To effectively persuade businesses in the cluster to implement the proposed solution its important to craft a compelling and persuasive message that a... View the full answer