The Boeing Collaboration Center The Boeing Company (www.boeing.com) is a U.S.-based multinational corporation that designs, manufactures, and sells airplanes, rotorcraft, rockets, and satellites globally. The company is the second-largest defence contractor in the world, behind Lockheed-Martin (www.lockheedmartin.com). Boeing designed its Collaboration Center in its Arlington, Virginia, regional headquarters to provide new ways of engaging with the company's global customers. The Center enables Boeing to present its capabilities in an immersive, visual environment that encourages close collaboration with its customers. Boeing's intent is to deliver a customer engagement experience unlike any that its customers have previously seen. In addition, the Center wants each customer to have a customized experience. The Center consists of 7,500 square feet of multi-use spaces. Customers first see a 27-by8 foot Entrance Feature. This large screen offers an audiovisual presentation of Boeing's diverse capabilities. The screen is composed of Christie MicroTiles. The tiles are modular, rearprojection cubes that can be placed to form a large video wall-style display. Customers are then greeted at the Welcome Wall. This 3-by-3 array of Samsung 55-inch multitouch displays communicates customized messaging and includes the objectives for the meeting, agenda details, and concierge features, which can include real-time flight arrival and departure information as well as a 100-year history of Boeing. A pair of Collaboration Rooms feature Cisco videoconferencing systems and 90-inch Sharp displays that include touch interfaces that create comfortable, flexible spaces that are ideal for effective collaboration. These rooms can be configured in different ways. Alternatively, they can be combined into one large working environment. Next to the Collaboration Rooms is the Launch Window, which offers sofa seating in front of a 90-inch interactive Sharp display screen. This screen can present three-dimensional content to showcase Boeing products and touch-enable simulations. The Global Presence Wall features a 3-by-3 array of Samsung 55-inch multitouch AP/ADMS 2511 Take Home Portion Final Exam Summer 2022 - P. 5 of 8 displays with custom content about Boeing's global presence, featuring supplier information, economic impact, and corporate citizenship initiatives. Customers can drill down and see details by country and by global location. The highlight of the Collaboration Center is the One Boeing Wall, a display consisting of 18 Samsung 55-inch monitors. The Wall has audio and video conferencing capabilities as well as a multitouch capability that enables multiple customers to explore and cross-reference Boeing products and services at the same time. After a collaboration, documentation annotated on the Wall can be saved and sent to customers for follow-up. The same application supporting the One Boeing Wall also supports two multitouch interactive table displays that are located at opposite ends of the Collaboration Center. Each table contains two embedded 42-inch multitouch computers that feature object recognition. Boeing staffers and customers can place an object, such as carbon fibre or a product model, on these tables to obtain a deeper understanding of the object's capabilities. In the Centers' Horizon Theater, customers experience presentations, webcasts, and flight simulations. Customers can also engage in two-way video and audio conferences with remote participants such as Boeing executives or subject matter experts dispersed throughout the world. The Theater is an immersive environment with digital surround sound and three high-definition projection images on a 180-degree curved screen. In the Theater, the visual and audio experience of a flight simulation is so realistic that Boeing installed steady bars for customers to balance themselves. Interestingly, as impressive, and state-of-the-art as the Collaboration Center is, Boeing does not think the Center will look the same in three years. The aerospace giant is already anticipating how augmented reality and virtual reality technologies will impact the firm's collaboration with its customers.

A. (2 marks, one mark for each example) (i) Provide one example that explains how a human mistake in the context of threats to information systems could result in damages or loss to Boeing.

(ii) Describe a control that the company could implement that could prevent the damage or loss due to the human mistake that you provided.

B. (1 mark for an example) Provide an example of how an effective operating system could affect information technology performance at Boeing.

C. (1 mark for an example) Provide an example of how information technology could facilitate a support activity (as described by Porter's Value Chain Model) in human resources management for Boeing's collaboration centre.

D. (2 marks, 1 mark for each question part with explanation) Provide one example of how information technology could be used for each of the following steps of the knowledge management cycle to improve customer relationship management. (i) Create knowledge (ii) Capture knowledge

E. (4 marks, 1 mark for each example) Provide one example of how the customer service department of the Boeing collaboration centre could use each of the following technologies:

(i) Really Simple Syndication (RSS)

(ii) Wiki

(iii) Corporate (enterprise) social network

(iv) Mashup

F. (4 marks, 1 mark for each example) Provide an example of how Boeing could use each of the following:

(i) Business-to-employee (B2E) e-commerce

(ii) Government-to-business e-commerce (G2B EC)

(iii) Reverse auction

(iv) Geographic positioning system (GPS)

G. (1 mark for an example) For the functional area of logistics and materials management provide an example of how information systems could support managing the supply or sale of parts inventory. (1 mark)

H. (3 marks, 1 mark for each example) Provide an example of how each of the following types of reports could be used to support each management level of the functional area of parts inventory management.

(i) Comparative report for strategic decision making

(ii) Key-indicator report for tactical decision making

(iii) Drill-down report for operational decision making Be sure to both describe the report and the management decision it supports.

I. (2 marks, 1 mark for each example) Provide examples of how employees of the Boeing Collaboration Centre could use two different customer-touching CRM (customer relationship management) applications.

(i) Customer-touching CRM application example 1

(ii) Customer-touching CRM application example 2 `(a different application)

J. (2 marks, 1 mark for each example) (i) How could Boeing use the pull model for inventory management?

(ii) Explain how information systems could support the use of the pull model that you have described.

K. (1 mark for a reason tied to the case) Explain why descriptive analytics would be beneficial for the sales and marketing functional area of Boeing.

L. (3 marks, 1 mark for each example) Provide an example of how each of the following BA (business analytics) tools could be used by the sales and marketing functional area of Boeing:

(i) Online analytical processing (OLAP) also known as multidimensional analysis

(ii) Data mining

(iii) What-if Analysis (using decision-support systems, DSS)

M. (4 marks, 1 mark for each example) Assume that the Boeing Collaboration Centre was assembled using customized systems that included being created by in-house information technology (IT) staff. Provide an example of how Boeing IT employees could have used each of the following methods or tools to develop or maintain the collaboration centre's software.

(i) Systems investigation: feasibility study

(ii) Joint application design (JAD)

(iii) Program testing

(iv) Systems maintenance