THE BROADWAY CAFE Imagine, you have inherited your grandfather s coffee shop that started in 1 9
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THE BROADWAY CAFE Imagine, you have inherited your grandfathers coffee shop that started in 1952 and still operates like it is 1952. Your task is to bring the cafe into the 21st century. Your first assignment is to create at least a one−page paper that includes information about your cafe.
Answer the following questions:
Location of the cafe −− state the location. It can be your hometown.
Population of the cafe location. State the population of the city or town in which your cafe is located.
Indicate the number of employees you will have with the cafe. Don't forget to include yourself.
Next, you are going to be analyzing the cafe according to Porter's Five Forces. In at least 2−3 paragraphs, indicate the strength of the following:
Competition
Buyer Power
Supplier Power
Threat of Substitutes
Threat of New Entrants
Finally, identify which one of Porter's three generic strategies to apply to your business
Broad cost Leadership
Broad Differentiation
Focused Strategy
Instructions for your submission:
Open a Word document, and create your document.
Related Book For
Income Tax Fundamentals 2013
ISBN: 9781285586618
31st Edition
Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven L Gill
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