The business environment offers both business opportunities and threats. Critically discuss how each element of the external

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The business environment offers both business opportunities and threats. Critically discuss how each element of the external environment (PESTLE) provides growth opportunities to retail companies in the fast-moving consumer goods space.(20)

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Mar 03, 2024 01:13 AM

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The business environment offers both business opportunities and threats. Critically discuss how each element of the external

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In the fastmoving consumer goods FMCG space retail companies operate within a dynamic environment influenced by various external factors encapsulated in the PESTLE framework Political Economic Sociocu... View the full answer

International Marketing And Export Management

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