The case explores Ford's international strategy and offers insights into the difficulties that companies face when making strategic decisions that involve international operations and establishing themselves in foreign markets, particularly in industries that are capital - intensive and highly competitive. After working through the case and assignment questions, students will be able to do the following:

Explain the reasons companies have for entering foreign markets.

Analyze why strategy - making becomes more complex when competing across national borders.

Identify the challenges that global automobile companies face in continuing and managing international.

business.

Describe the main strategic approaches for competing internationally.

ASSIGNMENT QUESTIONS

1. What challenges was Ford Motor Company facing when Farley took charge as global CEO in October 2020? What did Farley do to bring about hope for Ford's future profitability?

2. Is the Indian automobile market attractive for new foreign players? Why or why not?

3. What entry strategies did Ford follow in the Indian market? Why was it still struggling after twenty five years of operations?

4. What had been Ford's international corporate - level strategy?

5. Should Ford continue or quit India? What is the reasoning behind yourrecommendation?

Answer rating: 100% (QA)

When Farley took charge as global CEO of Ford Motor Company in October 2020 the company was facing several challenges These challenges included a Declining profitability Fords profitability had been d... View the full answer