The Case Study - Lemonade: Delighting Insurance Customers with AI and Behavioral Economics. 1. How do you
Question:
The Case Study - "Lemonade: Delighting Insurance Customers with AI and Behavioral Economics".
1. How do you explain the phenomenal growth experienced by Lemonade?
2. Does Lemonade create a unique customer experience? For whom? How? What are the most important touchpoints along the customer journey?
3. How important are data and analytics when optimizing the experience? What data could you use, and why?
4. What is the role of digital technologies such as artificial intelligence (AI), blockchain, or machine learning in Lemonade's business model?
5. How does Lemonade strike a balance between creating a superior customer experience and containing service delivery costs?
6. What is Lemonade's competitive differentiator in the insurance industry versus the legacy insurance companies?
Chemistry The Central Science
ISBN: 978-0321696724
12th edition
Authors: Theodore Brown, Eugene LeMay, Bruce Bursten, Catherine Murphy, Patrick Woodward