The company selected for this project is ABC Technology Solutions, which specialises in offering hardware and software-based technology solutions to enterprises. System analysis, design, implementation, maintenance, and support are among the services the business offers. A company with a strong focus on the needs of its clients, ABC Technology Solutions aspires to offer technology solutions that do just that. The client receives the finest result possible because their services are customised to meet their unique needs.

The five major departments that make up ABC Technology Solutions' organisational structure are Sales, Marketing, IT, Support, and Administration. Sales and new business opportunities are created by the sales department. Effective marketing campaigns and plans must be created and carried out by the marketing department. The software and hardware solutions must be created and maintained by the IT department. The Support Department is in charge of offering clients technical help. The administration department is in charge of overseeing the day-to-day operations of the company, including finance and accounting.

a succinct explanation of the main goods and/or services:

Software and hardware are the two types of technology solutions that ABC Technology Solutions offers to enterprises. System analysis, design, implementation, maintenance, and support are among the services they provide. To address the unique requirements of their clients, they also provide customised solutions. They offer business intelligence (BI) systems, customer relationship management (CRM) systems, and enterprise resource planning (ERP) systems as software solutions. Its hardware solutions come in the form of servers, networking hardware, and storage hardware.

At least two current strategic objectives are to: 1. Boost client satisfaction by offering superior technological solutions.

2. Increase the company's market share by forming alliances with other tech businesses.

The main objective of ABC Technology Solutions is to boost client satisfaction by offering superior technological solutions. To ensure their clients receive the greatest results, they work hard to create solutions that address their unique demands. Aside from that, ABC Technology Solutions wants to increase their market share by partnering with other tech businesses. They will be able to reach more people as a result and grow their market share.

Current marketing goals (at least 2): 1. Raise brand recognition through successful marketing initiatives.

2. Boost sales by using numerous marketing channels to target new customers.

The main marketing goals of ABC Technology Solutions are to raise brand recognition and boost sales. They are concentrating on creating successful marketing efforts that will appeal to a large audience in order to accomplish this. Also, they are focusing on prospective clients through a variety of marketing platforms, including social media, email, and internet ads. They will be able to reach more people and boost revenue as a result.

Q2.

Company positioning in relation to rivals: ABC Technology Solutions is positioned as a trustworthy supplier of business technology solutions. They are renowned for their top-notch products and top-notch customer support. In comparison to other similar service providers on the market, they are very reasonably priced.

In the market, ABC Technology Solutions is well-positioned compared to its rivals. They stand out from other providers in the market thanks to their reputation for providing high-quality solutions and first-rate client service. They also have a competitive price point, which gives them an edge in the market.

Consumer perception of a company: ABC Technology Solutions enjoys a positive perception from customers who value high-quality products and responsive customer support. Their customer base is substantial, and they routinely get good feedback from them.

Customer loyalty is high at ABC Technology Solutions. They have a solid customer base and consistently receive favourable feedback from clients because they are renowned for offering high-quality solutions and first-rate customer service.

Other market data that is pertinent to the firm, such as market share and market history:

With a market share of almost 10%, ABC Technology Solutions ranks among the top vendors in the industry. They have a seasoned staff of professionals who specialise in offering technology solutions and have been in business for more than ten years.

With a market share of almost 10%, ABC Technology Solutions ranks among the top vendors in the industry. They have also been in business for more than ten years, giving them a plethora of expertise in offering technology solutions. They also have a skilled group of individuals on staff who focus on offering technology solutions, giving them an edge over competing service providers.

Q3.

Accurate and current information is readily available. To make sure they reflect the state of the market, the marketing plans, reports, and sales data are updated frequently.

Accurate and current information is readily available. To ensure that they accurately represent the state of the market, ABC Technology Solutions routinely updates their marketing strategies, reports, and sales data. This guarantees that the data is pertinent and helpful for creating a marketing strategy that works.

Will the information that is now available be helpful for the marketing plan you intend to write?

Certainly, the marketing plan would benefit from the information that is now accessible. A successful marketing strategy that considers the state of the market can be developed using the information presented.

Certainly, the marketing plan would benefit from the information that is now accessible. The offered data can be utilised to create a thorough marketing plan that considers the state of the market and customer demands. By doing this, the marketing strategy will be made to be efficient and audience-specific.

Provide the data on marketing performance you have access to and why it is important for the marketing plan.

Sales figures, customer reviews, and market trends are just a few of the marketing performance data that is readily available. Because it sheds light on the state of the market and consumer demands, this information is valuable for the marketing strategy. It can be used to create an efficient marketing plan that is adapted to the requirements of the consumer and the marketplace at the time.

Sales figures, customer reviews, and market trends are just a few of the marketing performance data that is readily available. Because it sheds light on the state of the market and consumer demands, this information is valuable for the marketing strategy. It enables the marketing team to comprehend client wants and create a marketing plan that is suited to both those needs and the state of the market. By doing this, the marketing strategy will be made to be efficient and audience-specific.

Q4.

The management team, the marketing team, and the client base are the main stakeholders of the company who must be included in the writing of the marketing plan.

The management team, the marketing team, and the customer base are three of the most important stakeholders in the company that must be involved in the creation of the marketing plan. Because they will be in charge of approving the marketing plan and allocating funds to implement it, the management team must be involved. The marketing team will be in charge of creating and implementing the marketing strategy and will have valuable knowledge of both the needs of the consumer and the state of the market. To make sure the marketing strategy is successful and focused at the right demographic, it is also advisable to consult the client base.

How would you approach a consultation with them to get more context and information for your marketing strategy?

Meetings or focus groups are the greatest way to consult with the stakeholders. This will enable an open debate in which all parties involved can offer their opinions and thoughts on the marketing strategy.

Meetings or focus groups are the greatest way to consult with the stakeholders. This will enable an open debate in which all parties involved can offer their opinions and thoughts on the marketing strategy. Surveys and questionnaires can also be utilized to get data from the client base. This will make sure that the marketing strategy takes the demands and preferences of the target market into consideration.

The perspectives of the stakeholders on the market's present conditions, client demands and wants, and the company's competitive advantages are among the pieces of information that may be gathered from them. In order to better comprehend the market conditions, client demands and wants, and the company's competitive advantages, this information is crucial for the marketing plan. This will make the marketing strategy more focused and efficient.

The perspectives of the stakeholders on the market's present conditions, client demands and wants, and the company's competitive advantages are among the pieces of information that may be gathered from them. The marketing strategy will benefit from this information because it will help to better understand the needs of the consumer and the state of the market. The data will also help the marketing team pinpoint the firm's competitive advantages, enabling them to create a plan that will offer the business an advantage over rivals. By doing this, the marketing strategy will be made to be efficient and audience-specific.

Q5.

Information to include in the marketing plan's outline:

Positioning, Competitive Analysis, Marketing Strategy, Financial Analysis, Market Analysis, Target Market, Implementation

The Privacy Act of 1988, the Australian Consumer Law, the Competition and Consumer Act of 2010, the Advertising Standards Bureau, the Australian Competition and Consumer Commission, the Australian Communications and Media Authority, and the Australian Securities and Investments Commission are among the laws, regulations, standards, and codes that are listed.

The market analysis, target market, positioning, competitive analysis, marketing strategies, financial analysis, and implementation are among the data that will be utilised to write the marketing strategy. This information is crucial for creating a marketing strategy that is successful and takes into account both customer needs and the state of the market.

It is crucial to take into account pertinent laws, rules, regulations, standards, and codes when creating the marketing plan. The Privacy Act of 1988, the Australian Consumer Law, the Competition and Consumer Act of 2010, the Advertising Standards Bureau, the Australian Competition and Consumer Commission, the Australian Communications and Media Authority, and the Australian Securities and Investments Commission are all included in this. These rules are crucial in ensuring that the marketing strategy complies with all applicable laws and standards.

ps: these are the answer for assessment one is needed to be continue to assessment 2 two I attached below

Write and Finalise marketing plan

Your task is to write and finalise the marketing plan for the business you have chosen, based on the information collated in assessment 1 Discuss with your trainer the best approach to explain and present this document Make sure you use active listening and questioning to elicit feedback from your trainer

Please complete each one of the following questions to accomplish this task:

Task 1: Marketing Plan Summary Q1. What is this marketing plan trying to solve? Explain

Q2. What are the marketing objectives according to organisational goals and targets? Please provide at least 2

Q3. What is the main strategy of the marketing plan according to the marketing objectives and any legal and ethical requirements? Explain

Q4. Who is responsible for this marketing plan? Q5. What is the estimated budget for this marketing plan?

Task 2: Business Information

Q1. What is the mission statement of the business? Q2. What is the vision of the business considering this marketing plan strategy? Q3. What are the core values of the business?

Task 3: Strategic Analysis

Complete a SWOT analysis directed to identify the marketing strategy for the marketing plan for the business you have chosen Please provide at least 3 strengths, weaknesses, opportunities, and threats and answer these questions:

Q1. How can the business leverage each one of its strengths? Explain Q2. How can the business eliminate/minimise each one of its weaknesses? Explain Q3. How can the business exploit/maximise each one of its opportunities? Explain Q4. How can the business deal with each one of its threats? Explain

Task 4: Marketing Strategies

For this task you will come up with the main strategy of the marketing plan Base your strategy on the SWOT analysis you completed in the previous task This strategy should contain the elements of the marketing mix (pricing, product, distribution and promotional strategies) Please answer the following questions:

Q1. Explain what the marketing mix strategy is Q2. Why is this the best strategy for the business of your choice? Q3. What is the main purpose of this strategy? Q4. What resources do you need to implement this strategy?

Q5. Explain how each one of the following additional marketing strategies can contribute to the main strategy you have chosen:

Strategic alliances and cooperative business models

New products or services that target specific markets

Greater market penetration with existing products or services

Take-overs

New businesses and franchising

Q6. Explain what processes you would implement to ensure that your marketing mix strategy and approach align to the organisation's objectives and are legal, ethical and achievable

Task 5: Action Plan and Marketing Performance Review

Once you have defined the marketing strategies then you are to structure the action plan and marketing performance In order to do this please complete the following :

Q1. Complete the following table as part of your action plan:

#

Strategy

Tactics to accomplish this strategy

Expected date

Responsible role

Estimate cost

Potential risk

Risk treatment

Monitoring

Q2.Explain how you would review performance against the marketing objectives of your plan Provide at least 2 different methods, and explain why they are important for your business

Task 6: Communication Strategy and Adjustment Plan

Finally for this task you will develop a communication strategy for stakeholders Please Identify at least 3 different stakeholders relevant to your business and answer the following questions

Q1.Who are the main stakeholders relevant to your business? Explain why you have chosen them

Q2.Record a short 3-5 minute video presentation, where you explain the main points of your strategy's action plan Make sure you use appropriate language and non-verbal features to explain and present the information You are then required to write a formal email to be sent to your main stakeholders seeking their approval Please include in your email template and your video presentation Please note you need to upload this video as part of your assessment in Moodle Simply attach the video as a separate file Google Drive, File/Cloud sharing, YouTube or third party links will not be accepted as the academic team need ongoing access for evidence purposes Follow this template to write your email

#

Strategy

Tactics to accomplish this strategy

Expected date

Responsible role

Estimate cost

Potential risk

Risk treatment

Monitoring

From: To: Date: Re:

A30068 Marketing Plan | BSB60520 Advanced Diploma of Marketing and Communication | Assessment v1.1 Young Rabbit Pty Ltd (ABN 28 003 381 182) trading as Australian Pacific College RTO Code: 90396 | CRICOS Provider Code: 01331F | 2022

Q3.One of your stakeholders has sent the following email:

10

From: charles@yourstakeholdercomau To: You@yourcompanycomau Date: 28th May 2021 Subject: Strategy Action Plan Budget

Dear <>

I hope this email finds you well I have received the proposed action plan for the strategy you are intending to implement After assessing each one of the stages it has come to our attention that your estimated cost for each task is not as clear to us Would you be able to review your action plan and let us know in more detail your approach to estimate the cost? Thanks so much in advance

Best Regards, Charles Urban Stakeholder YourStakeHolder

Based on the email received, write an email back to Charles clarifying your budget process Please use the following template

From: To: Date: Re: Strategy Action Plan Budget

Q4.Explain how you would ensure that your marketing plan is adjusted accurately in response to the feedback received from key stakeholders

Q5.Once your marketing plan is approved by your stakeholders, how would you distribute it for implementation within the required timeframe? Please explain at least 1 method

Q6.What are the organisational policies and procedures to store the marketing plan? Please explain If the business you have chosen does not have any, then please design a relevant policy and procedure to accomplish this purpose following this template

Answer rating: 100% (QA)

Task 1 Marketing Plan Summary Q1 What is this marketing plan trying to solve Explain This marketing plan aims to address the need for ABC Technology Solutions to boost client satisfaction and increase ... View the full answer