The concept of the "wheel of retailing" has been given much credit over the years as a good way of explaining how retailers evolve over time. Explain how retailers sometimes evolve through each stage and ultimately become vulnerable to innovative new innovative retailers at the entry level. Explain why mature retailers often choose to take the path that they do (higher prices, higher quality, etc.) Explain how mature retailers might avoid the possible negative realities of being a mature retailer.

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The Wheel of Retailing is a theory that describes how retailers evolve over time going through distinct stages as they change their business strategie... View the full answer