The customers of a retail store have very high expectations of friendly and knowledgeable service, fair prices,

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The customers of a retail store have very high expectations of friendly and knowledgeable service, fair prices, and quality products. The store thinks it is doing a great job meeting customer expectations with peak performance.

But the customers disagree. Complaints about service are increasing including complaints about how knowledgeable the sales staff are.

Explain what's going on here...what kinds of communication gaps are occurring and how can they be fixed?

Related Book For answer-question

International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Feb 27, 2024 10:50 PM

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The customers of a retail store have very high expectations of friendly and knowledgeable service, fair prices,

Question:

Expert Answer:

Heres whats likely going on Theres a significant communication gap between the retail store and its customers This gap is causing a mismatch between w... View the full answer

International Marketing And Export Management

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