The Detroit Tigers' baseball season is about to kick off, and the owners want to advertise...
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The Detroit Tigers' baseball season is about to kick off, and the owners want to advertise that fact in the Detroit metropolitan area. They will be using television, newspaper, and radio as part of their media mix. Below is one portion of their media plan. Audience Size Media Vehicle TV: CSI 3,000,000 Newspaper: Detroit News 630,000 Radio: WJBR 200,000 Number of messages 5 5 25 Cost Rating $90,000/30-sec 17 $42,000/page 25 $100/30-sec 10 Q1. If the data given is for one week, what would the total insertions be for the plan for a four-week period? Q2. Calculate the total gross rating points (Total GRPs). Q3. Calculate the cost per thousand (CPM) for CSI, Detroit News, and WJBR, respectively. Q4. Calculate the cost per point (CPP) for CSI, Detroit News, and WJBR, respectively. The Detroit Tigers' baseball season is about to kick off, and the owners want to advertise that fact in the Detroit metropolitan area. They will be using television, newspaper, and radio as part of their media mix. Below is one portion of their media plan. Audience Size Media Vehicle TV: CSI 3,000,000 Newspaper: Detroit News 630,000 Radio: WJBR 200,000 Number of messages 5 5 25 Cost Rating $90,000/30-sec 17 $42,000/page 25 $100/30-sec 10 Q1. If the data given is for one week, what would the total insertions be for the plan for a four-week period? Q2. Calculate the total gross rating points (Total GRPs). Q3. Calculate the cost per thousand (CPM) for CSI, Detroit News, and WJBR, respectively. Q4. Calculate the cost per point (CPP) for CSI, Detroit News, and WJBR, respectively.
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