The earnings, dividends, and stock price of Shelby Inc. are expected to grow at 8% per year in the future. Shelby's common stock sells for $28.50 per share, its last dividend was $2.50, and the company will pay a dividend of $2.70 at the end of the current year.

1.Using the discounted cash flow approach, what is its cost of equity? Round your answer to two decimal places.

2. If the firm's bonds earn a return of 11%, then what would be your estimate of rsusing the over-own-bond-yield-plus-judgmental-risk-premium approach? Round your answer to two decimal places. (Hint:Use the midpoint of the risk premium range.)

3.On the basis of the results of parts a through c, what would be your estimate of Shelby's cost of equity? Assume Shelby values each approach equally. Round your answer to two decimal places.