The effectiveness of advertisements during the Super Bowl or during a situation-comedy, and product placements during scary

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The effectiveness of advertisements during the Super Bowl or during a situation-comedy, and product placements during scary or sad movies, can likely be attributed to what theory?

Weber's Law The elaboration likelihood model

Attitude functionality theory

The theory of reasoned action

Excitation transfer theory

Related Book For answer-question

Statistics For Business And Economics

ISBN: 9780538481649

11th Edition

Authors: David R. Anderson, Dennis J. Sweeney, Thomas A. Williams

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Posted Date: Dec 15, 2023 02:54 AM

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