The EV batteries' target market will include individuals characterized based on income, behaviors, age, and psychological attributes.
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bracket also prefer using electric vehicles as a symbol of their wealth, thus making them appropriate target customers for the new EV batteries. The product will also target individuals living in urban centers. Electric batteries need to be recharged at a certified charging point. The electric vehicle charging stations are distributed based on the availability of users. Therefore,
most stations are located in urban centers because there are many electric vehicles in the urban centers. Therefore, our product will target electric vehicle car owners in the cities. However, we will also consider electric vehicle owners in the outskirts of the urban centers who need longrange batteries based on their proximity to the charging stations. The age bracket of our target customers will be diverse because electric vehicles have gained popularity among people of different ages. However, our main target will be young adults and middle-aged individuals because they are likely to try out new things. According to Finlay (2022), there has been a trend toward purchasing electric cars among young people because of the rising fuel cost. Millenials are also eager to own an electric vehicle as a status symbol among their peers and society.
Therefore, younger adults may constitute the largest part of our target market.
- Describe how you developed the pro forma projected expenses and operating costs.
- Explain your revenue estimates, variable costs, fixed costs, margin, and how your arrived at your figures. Pro Forma Spreadsheet:
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
Posted Date: