1. The Executive Summary - Provide a concise outline of L'Oral's marketing strategy.

1. Background - Concisely share L'Oral's (a) business goals, (ii) marketing goals, (iii) financial goals, and (iv) challenges.

1. Market Analysis - Concisely describe L'Oral's (a) strengths, (ii) weaknesses, (iii) opportunities, and (iv) threats. Also include a description of (a) the market size, (b) market segments, and (c) any external factors that can impact your market (e.g., economic, seasons, etc.)

1. Target Audience - How many different segments will you target?

1. Describe each segment's demographics, lifestyles, purchasing power, and patterns.

1. Competitive Analysis - in Week 5, you studied two competitors. Revlon and Estee Lauder are L'Oral's competitors.

1. Innovative Product description

1. Pricing Strategy - it connects a product's value to a reasonable price. So how can L'Oral' use Value pricing and provide high-end products? Remember that value pricing doesn't consider the cost of the product but the value the product offers.

1. Distribution Strategy -L'Oral has a strong distribution network, which allows the company to reach a wide range of customers. The company's commitment to customer service is also a key differentiator, as L'Oral provides high customer support. What is L'Oral's distribution strategy?

1. Promotional Strategy (including the message) -L'Oral will use advertising as its promotional Strategy. What messaging would resonate with the segment?

Answer rating: 100% (QA)

Background a Business Goals Expand Market Presence LOral aims to increase its global footprint by entering new markets and strengthening its presence in existing ones This could involve strategic acqu... View the full answer