The Final Assessment relates to Euromonitor's "Top 10 Global Consumer Trends 2022" report.

Backup Planners: Consumers find creative solutions to purchase their go-to products or search for the next best options as supply chain disruptions cause massive shortages.

Using your knowledge and understanding of consumer behaviour concepts, write an essay to explain why this trend has emerged in 2022 and reflect on your personal activities related to this trend. Your chosen concepts must be significantly different from those written in the other questions.

Marking Criteria

    Students are expected to type up to 2 pages per essay question. The page limit is strictly applied. Anything longer than the mentioned page limit won't be read. You need to be precise with your answers.

    To receive full marks for the research effort, each essay needs to have at least 5 external sources, in which 2 are academic sources.

Answer rating: 100% (QA)

Backup planners are consumers who have found creative solutions to purchase their goto products or s... View the full answer