The five-box positioning tool: A. Articulates the specific change in beliefs we hope to bring about through
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Question:
The five-box positioning tool:
A. Articulates the specific change in beliefs we hope to bring about through our marketing efforts
B. Starts with the “desired do” and works backwards to determine the consumer proposition
C. Relies on the assumption that if we can change behaviors, changes in beliefs will follow
D. Should include the cost of changing current to desired beliefs
Related Book For
Microeconomics An Intuitive Approach with Calculus
ISBN: 978-0538453257
1st edition
Authors: Thomas Nechyba
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