The following chart lists the attributes, weighted importance, and ratings of three prominent brands that sell ear
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Question:
The following chart lists the attributes, weighted importance, and ratings of three prominent brands that sell ear buds. Note: 1 = low rating/importance, 5 = high rating/importance
Attribute | Importance | Apple Rating | Sony Rating | Samsung Rating |
Battery Life | 5 | 5 | 3 | 4 |
Sound Quality | 4 | 5 | 5 | 5 |
Water/Sweat proof | 3 | 1 | 3 | 4 |
Comfort | 2 | 2 | 5 | 2 |
Case design/colors | 1 | 5 | 4 | 3 |
Total |
| 57 | 58 | 59 |
i) Given the chart which brand is the "optimal" choice and which brand is the "least optimal" choice?
ii) Explain and give an example of two distinct strategies the "least optimal" choice can do to improve consumers' attitudes
iii) Which attribute may be considered a determinant attribute - explain why.
Related Book For
Practical Management Science
ISBN: 978-1305250901
5th edition
Authors: Wayne L. Winston, Christian Albright
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