The following information relates to Preston Financial Services, anaccounting practice. The business specialises in providing accountingand taxation
Question:
The following information relates to Preston Financial Services, anaccounting practice. The business specialises in providing accountingand taxation work for dentists and doctors. In the main the clients arewealthy, self-employed and have an average age of 52.
The business was founded by and is wholly owned by Richard Preston,a dominant and aggressive sole practitioner. He feels that promotion ofnew products to his clients would be likely to upset the conservativenature of his dentists and doctors and, as a result, the business hasbeen managed with similar products year on year.
You have been provided with financial information relating to thepractice in appendix 1. In appendix 2, you have been provided withnon-financial information which is based on the balanced scorecardformat.