The following question is designed to highlight key concepts from the Loyalty Programs topic article titled, StarBUCKS,
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The following question is designed to highlight key concepts from the Loyalty Programs topic article titled, "StarBUCKS, Loyalty, and Breakage" (Nevraumont 2019).
Q. Evaluation design.If a cross-sectional counterfactualcan't be undertaken between loyalty program vs. non-program customers, then how does the article suggest a fair comparison be designed?
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The article StarBUCKS Loyalty and Breakage suggests that if a crosssectional counterfactual between loyalty program vs nonprogram customers cannot be ... View the full answer
Related Book For 
A Survey of Mathematics with Applications
ISBN: 978-0134112107
10th edition
Authors: Allen R. Angel, Christine D. Abbott, Dennis Runde
Posted Date:
