The founders wanted to make a drink that tasted delicious. Simple as that! The founders admired the sophisticated sparkling juices common in Europe and decided to bring that fresh bright look to Malaysia; hence the name HAUSBOOM. “Haus” in Malay means thirsty and when you take that first sip of Hausboom, your taste buds will go BOOM!

With humble beginnings, Hausboom was first created in a small factory in Kajang with a monthly production capacity of only 150,000 bottles. Aiming to be a major and formidable player in the beverage industry, the company needed to think big and dream big. With plans to commercialize the product to the mass market, Hausboom expanded into a bigger 32,000 square feet facility in Terengganu capable of producing 3 million bottles a month to cater to our market penetration across the world. The company worked tirelessly and continued to invest resources, time, and effort to build the brand and to elevate Hausboom to the trendy youth who were then unfamiliar with the merits of sparkling beverages.

Within just 1 year of commercialization, Hausboom is now in 7-Eleven, MyNews, Petronas Mesra, Shell Select, Petron Treats, Aeon, and thousands of mini markets, restaurants, cafes, and hotels in Malaysia. Hausboom can also be found all around the world such as in China, Brunei, Maldives, South Korea, Sri Lanka, Yemen, Oman, Timor Leste, Seychelles, Japan, Indonesia, Singapore, and Mongolia. With a delicious beverage and bubbly outlook on life, Hausboom is READY to sparkle its way into the hearts of the world!

Answer ALL questions:

1. Illustrate the brand elements for Hausboom brand. 
2. Based on the key criteria for choosing brand elements, assess TWO (2) of Hausboom brand elements’ ability to contribute to Hausboom’s brand equity. 
3. Describe the core, actual and augmented product levels of Hausboom sparkling real juice. 
4. Successful product line extension strategies satisfy customer needs and enhance brand equity.
   1. Based on current Hausboom product lines, propose ONE (1) new product line extension to the company. Your answer should be supported by the current consumer trends.
   2. Explain how the new product in (a) might have moved through the stages of new product development. 

Answer rating: 100% (QA)

Brand Elements for Hausboom 1 Brand Name Hausboom The name is catchy easy to remember and relates to the products purpose Haus in Malay means thirsty and boom conveys a burst of flavor 2 Logo The logo ... View the full answer